AUTOMATION

AUTOMATION

Automation or automatic control is the use of various control systems for operating equipment such as machinery, processes in factories, boilers, and heat treating ovens, switching on the telephone network, steering, and stabilization of ships, aircraft, and other applications and vehicles with minimal or reduced human intervention. Some processes have been completely automated. 

Basically, automation is something that reduces human effort. 

The goal of automation:

Reduce the number of test cases to be run manually and not eliminate manual testing all together

Objectives of automation:

1. Lesser influence of human factor to the technological process
2. Improve production reliability
3. Increase production speed and quality
4. Prevention of emergency situations
5. Improve production control

Applications of automation

• Food and drink
• Stores
• Automated mining
• Automated highway systems
• Automated waste collection
• Home automation
• Industrial automation

How to become An automation Tester?

       So guys if you wanted to start your career as automation tester, the basic things, you must know the basics of computers, computer fundamentals, also known the very basic knowledge about manual testing. And also you wanted to knowledge about the internet, how to browse, how to work with different applications. Generally, we can say you wanted to become an expert in automation tester, you should know,

• Fundamentals of computers
• Software testing concepts
• Internet

         If you wanted to become an automation expert, you should answer the following questions:

1. What are the pre-requisites to becoming an Automation tester?
2. Where to start? What to learn?
3. How to become an expert in automation?
4. Automation learning paths?
5. Road map od automation tester?
6. What is the future of automation tester?
7. Learning tips?

Why automating testing?

Automation testing is important due to the following reasons:

• Manual testing of all workflows, all fields, all negative scenarios is “ Time and Cost consuming “
• I t is difficult to test for multi-lingual sites manually
• Automation does not require human intervention “ You can run automated test Unattended”(overnight)
• Automation increases “ speed of  execution and test coverage”
• Manual testing can become boring and hence error-prone

Which test cases to automated?

  

         Using the following criterion to increase the automation  ROI

---> Test cases that are executed repeatedly

---> Test cases that are very tedious or difficult to perform manually

---> Test cases which are time-consuming

---> High risk

The following category of test cases is not suitable for automation?

• Test cases that are newly designed and not manually at least once
• Test cases for which the requirements are changing frequently
• Test cases which are executed on AD-HOC basis
• Automation process

Following steps are followed in the automation process

 1.Test tool selection

         Test tool selection largely depends on the technology the application under test is built on

2.Define the scope of automation

          Scope of application is the area of your application under test which will be automated

3.Planning, Design, And Development

During this phase, you create an automation strategy and plane

  

  4.Test execution

Automation scripts are executed during this phase

  

5.Maintenance

As new functionalities added to the system under test with the successive cycle, automation scripts need to be added reviewed and maintained for each release cycle.

Maintainance becomes necessary to improve the effectiveness of automation scripts

Engineers can now have numerical control over automated devices. The result has been a rapidly expanding range of applications and human activities. Computer-aided technologies now serve as the basis for mathematical and organizational tools used to create complex systems. Notable examples of CAx include computer-aided design (CAD software ) and Computer-aided manufacturing(CAM software). The improved design, analysis, and manufacture of products enabled by CAx have been beneficial for the industry.

 Tools for automation

Different types of automation tools exist

QTP

Selenium

Retainal Robot 

ANN - artificial neural network

DCS - Distributed control systems

Instrumentation

Motion control

HMI - Human Machine Interface

SCADA - Supervisory control and Data Acquisation

PLC - Programmable Logic Conttroller

SMO

SOCIAL MEDIA OPTIMIZATION 

Social media is a large platform to communicate the people all over the world. Social media is not just for a marketing platform, it is a medium to engage with customers and build a relationship. Apart from connecting people all over the world, it is a good way of marketing our products Social media marketing technique to improve traffic and brand awareness using social media sites. The world’s popular social media sites are facebook, twitter, Instagram, linked in, etc.

SMO is a process of improving the social signals in and outside the site. Or simply we can say social media optimization means optimizing our website or making our website a social media-friendly manner.

SMM simply means promote our product, brand or our website using social media platforms. Our site indicates a share button, like button, comment button, or sign up / login into facebook or other social media sites, all of them come under the SMM technique.

SMM has mainly classified into three phases

• Process of driving traffic from social media sites 
• Interactions, communications, and engagement with users (Commonly said ICE ) 
• Increasing visibility and building brands

Why use social media?

Social media is one of the most advanced strategies for marketing. 

• High reach
• Customized Targeting 
• Cost-effective
• Brand awareness
• Higher engagement
• Customer Loyalty
• High ROI

Why your choosing social media for marketing?. There are lots of answers that may available. So before moving to social media marketing, we must set what is our goal? Why I am choosing social media for marketing my product? Why I am doing social media marketing? According to our business according to our clients, according to our product, we can set different kinds of goals. Many more factors depending on our goal.

The main goal of social media marketing is;

•  brand awareness
• Business development
• Customer support
• Engage with the customers and build relationships

How social media working ??

Basically, we create a website or we have a website completely optimized a website and we also have a facebook page, twitter page, LinkedIn in the page, when you optimize this page actually means you are inviting friends or users into your page. That is now you build an online network. Once you create an online network we start a relationship with our clients or users. We can understand and listen to your targeted user’s concepts and also we can increase the visibility of our social media page. That leads to listening more and more customers When you listen more and more leads are all the much better portion to engagement them to drive into our site

Social media platforms

Lots of social media platforms are available for us 

• Facebook
• Twitter
• Linked in 
• Google  plus

These are the most popular social media platforms, they provide a huge amount of information. And also it helps to promote our product, brand or our website

Image messaging apps

• Instagram
• Pinterest
• Snap chat

They mostly used on mobile. These are famous mobile applications

And also we have some messaging apps likes 

• Whatsapp
• We chat 

We also have some content aggregation apps like

• Reddit
• StumbleUpon

Facebook marketing

Facebook is a popular social media platform because it is very user-friendly, features and applications. Facebook connect peoples all over the world. The basic principles of behind Facebook are PPC and PPM [ Pay Per Click and Pay Per Impression]

Facebook pages

Facebook pages are what will allow your business to establish a unique presence of platform. 

Facebook Ads

More than 1billion peoples use Facebook every day. So it would be pretty time consuming and difficult to reach the ones that might be looking for your product or your business.

 Facebook messenger

Facebook messenger also a powerful tool for marketing. Facebook messenger is not only designed for a chat with friends. It also helps in marketing

One of the most defining characteristics of the Facebook advertising platform is its powerful targeting capabilities. Facebook Ads not only allow you to target an audience based on common attributes such as gender, or location. One of the coolest capabilities of Facebook Ads is that they allow you to target people that live a specific distance from your business. Running Facebook Ads campaign is cheap. And remains cost-effective for even the smallest business on the target budgets. 

Facebook creates multiple categories to create a business page. Such as,

• Local Business Page
• Company, Organization, Institution
• Brand or product
• Entertainment
• Cause of community
• Artist, Band or public figures 

SEARCH ENGINE OPTIMIZATION

                                  SEARCH ENGINE OPTIMIZATION

         SEO stands for Search Engine Optimization. Search engine optimization is an online marketing technique which helps you to bring your website on top in search engine result. The process of optimizing your website and web pages to get “free” “organic “ traffic from search engines like Google.

The keyword is a very important component in SEO. When the user types some words on search engines to find out something, that is known as keywords. Suppose I am searching for a keyword that I am looking in the search engine and wanted results just comes into the top of the search engine result. Why or how it happens? Just because of search engine optimization(SEO).Well SEO optimized website contains pictures, links, titles, meta tags and all of those things placed on over here that is well SEO optimized. Whenever the user searches any particular keyword ie the result showing on the top means that is well SEO optimized website. The real purpose of SEO is that to make your website content rich with specific keywords which are normal user searches so it can come on top of the search engine result or getting higher ranking in search engines like google, Yahoo, etc. Next, the very important question is that Why SEO? Lots of reasons are there

• Increase the visibility of our product/site
• Get more traffic into our site                                                                                                                                                      { Traffic means the number of people comes into the website}
• Covert local business into international business

       That means suppose our company is top-ranked,content-rich, well SEO optimized, good SEO, good keywords everything now the user search anything from anywhere using a particular city name or keyword related to our company, it shows the top of the search engine result. Which shows business running its value on internet market  higher so it leads to international marketing

• Easy way to show your business or brand

SEO PROCESS

The SEO process is actually about many steps

• Business goals / targets
• Keyword analysis
• On-page optimization
• Off-page optimization
• Submit website at search engine
• Monitor / Maintaining

SEO comes out of two processes that are on-page optimization and off-page optimization. This complete circle stands for the SEO process. What is the goal or targets? Suppose we have a site or business our goal or targets is always want to reach the top rank position in the search engine results.

Next one is Keyword analysis that means they wisely analyze their keyword, keyword in a proper way so that user finally comes into our site, they learn about our site, published our site

On-page optimization: On-page optimization is a process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines Off-page optimization: Off-page optimization is a combination of al, the activities you as a marketer would do  “away from your website “to improve your search engine ranking.

           After done with on-page optimization and off-page optimization next comes to submit the website at a search engine like Yahoo, Google, etc. Next and last one is Maintain /monitoring.

Suppose we did all other processes like set the business goal/targets, keyword analysis, On-page, and Off-page optimization, submit the website at the search engine and finally but if  I am not monitoring or maintained my site.

Whether our plane succeed or not? there is no value for it. Continuously maintaining or monitoring is a necessary thing and it has done every day. Google needs fresh content, fresh content is important for SEO, update our website day by day, then only it can give full fill results