SEARCH ENGINE OPTIMIZATION

                                  SEARCH ENGINE OPTIMIZATION

         SEO stands for Search Engine Optimization. Search engine optimization is an online marketing technique which helps you to bring your website on top in search engine result. The process of optimizing your website and web pages to get “free” “organic “ traffic from search engines like Google.

The keyword is a very important component in SEO. When the user types some words on search engines to find out something, that is known as keywords. Suppose I am searching for a keyword that I am looking in the search engine and wanted results just comes into the top of the search engine result. Why or how it happens? Just because of search engine optimization(SEO).Well SEO optimized website contains pictures, links, titles, meta tags and all of those things placed on over here that is well SEO optimized. Whenever the user searches any particular keyword ie the result showing on the top means that is well SEO optimized website. The real purpose of SEO is that to make your website content rich with specific keywords which are normal user searches so it can come on top of the search engine result or getting higher ranking in search engines like google, Yahoo, etc. Next, the very important question is that Why SEO? Lots of reasons are there

• Increase the visibility of our product/site
• Get more traffic into our site                                                                                                                                                      { Traffic means the number of people comes into the website}
• Covert local business into international business

       That means suppose our company is top-ranked,content-rich, well SEO optimized, good SEO, good keywords everything now the user search anything from anywhere using a particular city name or keyword related to our company, it shows the top of the search engine result. Which shows business running its value on internet market  higher so it leads to international marketing

• Easy way to show your business or brand

SEO PROCESS

The SEO process is actually about many steps

• Business goals / targets
• Keyword analysis
• On-page optimization
• Off-page optimization
• Submit website at search engine
• Monitor / Maintaining

SEO comes out of two processes that are on-page optimization and off-page optimization. This complete circle stands for the SEO process. What is the goal or targets? Suppose we have a site or business our goal or targets is always want to reach the top rank position in the search engine results.

Next one is Keyword analysis that means they wisely analyze their keyword, keyword in a proper way so that user finally comes into our site, they learn about our site, published our site

On-page optimization: On-page optimization is a process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines Off-page optimization: Off-page optimization is a combination of al, the activities you as a marketer would do  “away from your website “to improve your search engine ranking.

           After done with on-page optimization and off-page optimization next comes to submit the website at a search engine like Yahoo, Google, etc. Next and last one is Maintain /monitoring.

Suppose we did all other processes like set the business goal/targets, keyword analysis, On-page, and Off-page optimization, submit the website at the search engine and finally but if  I am not monitoring or maintained my site.

Whether our plane succeed or not? there is no value for it. Continuously maintaining or monitoring is a necessary thing and it has done every day. Google needs fresh content, fresh content is important for SEO, update our website day by day, then only it can give full fill results