SOCIAL MEDIA OPTIMIZATION
Social media is a large platform to communicate the people all over the world. Social media is not just for a marketing platform, it is a medium to engage with customers and build a relationship. Apart from connecting people all over the world, it is a good way of marketing our products Social media marketing technique to improve traffic and brand awareness using social media sites. The world’s popular social media sites are facebook, twitter, Instagram, linked in, etc.
SMO is a process of improving the social signals in and outside the site. Or simply we can say social media optimization means optimizing our website or making our website a social media-friendly manner.
SMM simply means promote our product, brand or our website using social media platforms. Our site indicates a share button, like button, comment button, or sign up / login into facebook or other social media sites, all of them come under the SMM technique.
SMM has mainly classified into three phases
- Process of driving traffic from social media sites
- Interactions, communications, and engagement with users (Commonly said ICE )
- Increasing visibility and building brands
Why use social media?
Social media is one of the most advanced strategies for marketing.
- High reach
- Customized Targeting
- Cost-effective
- Brand awareness
- Higher engagement
- Customer Loyalty
- High ROI
Why your choosing social media for marketing?. There are lots of answers that may available. So before moving to social media marketing, we must set what is our goal? Why I am choosing social media for marketing my product? Why I am doing social media marketing? According to our business according to our clients, according to our product, we can set different kinds of goals. Many more factors depending on our goal.
The main goal of social media marketing is;
- brand awareness
- Business development
- Customer support
- Engage with the customers and build relationships
How social media working ??
Basically, we create a website or we have a website completely optimized a website and we also have a facebook page, twitter page, LinkedIn in the page, when you optimize this page actually means you are inviting friends or users into your page. That is now you build an online network. Once you create an online network we start a relationship with our clients or users. We can understand and listen to your targeted user’s concepts and also we can increase the visibility of our social media page. That leads to listening more and more customers When you listen more and more leads are all the much better portion to engagement them to drive into our site
Social media platforms
Lots of social media platforms are available for us
- Linked in
- Google plus
These are the most popular social media platforms, they provide a huge amount of information. And also it helps to promote our product, brand or our website
Image messaging apps
- Snap chat
They mostly used on mobile. These are famous mobile applications
And also we have some messaging apps likes
- We chat
We also have some content aggregation apps like
- StumbleUpon
Facebook marketing
Facebook is a popular social media platform because it is very user-friendly, features and applications. Facebook connect peoples all over the world. The basic principles of behind Facebook are PPC and PPM [ Pay Per Click and Pay Per Impression]
Facebook pages
Facebook pages are what will allow your business to establish a unique presence of platform.
Facebook Ads
More than 1billion peoples use Facebook every day. So it would be pretty time consuming and difficult to reach the ones that might be looking for your product or your business.
Facebook messenger
Facebook messenger also a powerful tool for marketing. Facebook messenger is not only designed for a chat with friends. It also helps in marketing
One of the most defining characteristics of the Facebook advertising platform is its powerful targeting capabilities. Facebook Ads not only allow you to target an audience based on common attributes such as gender, or location. One of the coolest capabilities of Facebook Ads is that they allow you to target people that live a specific distance from your business. Running Facebook Ads campaign is cheap. And remains cost-effective for even the smallest business on the target budgets.
Facebook creates multiple categories to create a business page. Such as,
- Local Business Page
- Company, Organization, Institution
- Brand or product
- Entertainment
- Cause of community
- Artist, Band or public figures
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